Saturday, January 17, 2009

Caliente resort, Tampa Lingerie Bowl major marketing coup


Say what you will about Caliente nude resort sponsoring swinger parties. They are the masters of public relations for nude recreation.

In the fall, they asked for a polling place at their resort knowing it would be rejected and the story was picked up world wide.

Now they are going to be official sponsors of the Lingerie Bowl and Super Bowl Sunday and this story will have major coverage world wide. Mark my word.

This story will probably have a very positive impact on nudist resorts and nude recreation as it will make nudism look like it is fun and make it look like young people also enjoy nude sunbathing (which they do).

Here is the story:

"Lingerie Bowl To Be At Pasco Nudist Resort

Organizers of Lingerie Bowl VI have found a new field to play on: the Caliente "clothing optional" resort in central Pasco County.

The event, which features scantily clad women playing tackle football, is being organized by Los Angeles-based Horizon Production and the Lingerie Football League franchise.

It will be held Jan. 31 at the resort and will be between Miami Caliente and Tampa Breeze, billed as the "ultimate catfight competition."...

"This season will be the first in Super Bowl's backyard transforming Caliente Resort into a 'Mardi Gras meets Super Bowl-like setting' for football fans," the company said....

Because the event will be held on the grounds of the private 125-acre gated Caliente community, it won't require special permits, said Angye Fox, Caliente's public relations director. Off-duty traffic officers from the Pasco County Sheriff's Office will be needed.

Tickets for the event will range from $50 to $150....

The game also will be broadcast on pay-per-view during halftime of the Super Bowl...


For the full story click here

My hat goes off to Caliente. No matter what you think of them and their affiliation to the swinging lifestyle, they are very creative marketers. Now with Florida's traditional bad weather in the winter, lets hope it isn't too cold or gets rained out.

Now if you have ever wanted to try nude or topless sunbathing in a NON swinger environment our resort, the Terra Cotta Inn clothing optional resort and spa is the perfect place. We are considered the most mainstream nudist resort in America.

Give us a call at 800-786-6938. Visit our site at http://sunnyfun.com

Hope to see you in sunny Palm Springs!

2 comments:

Rick said...

I don't agree with Caliente's involvement with the swinger element but they're free to go their own way. However, AANR has not been able to match them in PR. Hopefully, some of Caliente's PR will have a positive spillover effect on nude recreation in general.

Tom Mulhall said...

Hi Rick,
I don't agree with Caliente's involvement with the swinger movement either as nudists and swingers don't mix well.

AANR has had some good PR hits. Last year they go the major hit with the 3 page feature travel article in the New York Times newspaper.