I remember a couple of nudist resort owners who said to me when we first opened that we "needed to squeeze as much money as possible out of nudists. They are ripe for the pickings as there aren't many nice nudist resorts around."
There is an expression in the nudist industry called "nudist premium" which is the high prices some nudist resorts charge just for the right for their guests to be nude compared to what they would charge at textile hotels. You can see this at some Caribbean and Mexican resorts where they charge so much more to be on the nude side of the hotel compared to the prude side of a resort.
I remember having these owners make fun of how we operated our resort because we always tried to compete with the textile resorts in town on price and quality and be the best value nudist resort in the US.
Well both of those owners are out of business. Simply charging high prices because you can and not being a good value is not a viable long term business model in my opinion.
Well, it is official. The federal government announced that the US has been in a recession since December 2007. Everyone is trying to come up with discounts to keep their guests.
Our nudist resort has always been the best value of all nudist resorts in the US. So we didn't have to come up with new discounts like overpriced resorts have to. Our guests never felt like they were being overcharged, so they keek coming back which is why we average over a 75% repeat guest rate, probably the highest in the travel industry.
All of a sudden it is chic to be a good value. And that is exactly we we have always been.
Here is an article about good value marketing:
Kellogg is advertising its cereal as costing less than $0.50 a bowl. Kmart is promoting its layaway service leading up to the holiday shopping season...
It's the latest marketing trend, poised to supplant green-themed campaigns (at least until the holiday season has passed). Whether concentrating on their differentiating deals, special seasonal offers, or cost-cutting coupons, brands are reimagining their approach to communicating their potential -- and suddenly more economically discerning -- customers.
According to a survey conducted by Harris Interactive and commissioned by online coupon site RetailMeNot, consumers are likely to cut their budgets during an economic recession but will continue to spend if provided with discounts. They're also just as likely to look to the Web for deals as they are to stores.
In response, consumer marketers are focusing their most recent ad campaigns not just on the bargains they're able to offer but also on the economic value they can deliver at a time when the country's acutely aware of what it's spending and where. Ads that take a decidedly cash-conscious spin are cropping up on television, in print, and of course, online...
Cash In on Oprah's Finance Content
The all-powerful talk-show queen has always made a point of addressing current social issues and offering advice on how to overcome those that threaten to prevent her viewers from living their "best life."
For the full story click here
Now this December and January we run a special on Monday thru Thursday nights of stay 1 night the 2nd is half priced (excluding the holidays). Or get $100 off an already discounted weekly rate. We didn't just start offering this discount. We have ALWAYS discounted in December and January since we opened 14 years ago. And we run specials on our massages too in December and January.
Being a good value nudist resort is good business as this July, Tripadvisor.com picked us as one of the 10 best clothing optional resorts in the world. A number of years ago we were even picked as the feature travel destination in Los Angeles Magazines Best of LA issue with a 5 page article.
So if you have always wanted to try topless or nude sunbathing, give us a call at 800-786-6938. Visit our site at http://sunnyfun.com
Hope to see you in sunny Palm Springs!
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