Vanity Fair along with 60 Minutes came out with a poll about the economy, politicians, twitter, the recession, spending cut backs and more. The whole survey and article is 12 pages long on Vanity Fair's website.
One of the question had to do with cutting vacation spending as in how easy or hard it to to cut vacation spending.
Of the 18-29 year old respondents, 82% said it was not difficult to cut back on vacation spending. Contrasted to only 65% of people age 64+ saying it was not difficult cutting back on vacation spending.
This has a few implications on marketing nudist resorts. One implication is people say it is so hard to get younger people to vacation at nudist resorts. That is true. We are one of the few nudist resorts in the US where our guests are between 21-75 in age. But, I know some of the major reason why are younger people don't have as much money to spend as baby boomers and older guests, and they don't have as much vacation time. So I don't think it is all doom and gloom that younger people don't like to get naked, they just can't afford to and don't have the vacation time. Vacations is one of the first things people scale back on during hard economic times.
The other thing is 65% of older people said it still was not difficult cutting back on vacation spending. For nudist resorts, this means tell new customers what great values it is to vacation at nudist resorts.
Our resort, The Terra Cotta Inn is not only the best value nudist resort in the US, we are also one of the best values of ALL hotels in Palm Springs. True Palm Springs is a more expensive city to be located in because we have the BEST weather of the whole US. We will never be inexpensive like a motel located in the middle of Nebraska for instance, but for being located in a world class resort city such as Palm Springs, we are a fantastic value.
Nudist resorts need to continue to empathize our great values here in the US. Nudist resorts need to continue to get the message out to Americans to stop vacationing at overpriced non nudist owned places in the Caribbean and Mexico. Send the message to new customers to go with value in the good old USA.
Here is the question regarding vacation cutbacks from the survey:
"November 2009 The Vanity Fair/60 Minutes Poll
In this recession, which of the following has been the most difficult thing for you to CUT BACK SPENDING ON?
TOTAL 18–29 30–44 45–64 64+ MEN WOMEN
Dining out 33% 39% 34% 36% 20% 34% 33%
Vacations 27 18 32 26 35 29 25
New clothes 14 23 12 12 8 9 18
Alcohol 4 10 1 4 1 6 2
None of the above 13 6 13 15 22 15 12"
For the full article and survey click here
I'm sorry everyone, I have the above numbers in columns. However, each time I hit publish, blogspot scrunches the numbers together.
Tired of boring overpriced chain hotel vacations? Looking for something fun and romantic? How about a clothes free vacation at The Terra Cotta Inn clothing optional resort and spa located in Palm Springs, California the sunniest city in the US.
Terra Cotta Inn is the most mainstream nudist resort in the US. It is perfect for couples trying topless or nude sunbathing for the first time. You will love it here as it is so much fun.
Give us a call at 800-786-6938 to make reservations or for more information.
Visit our site at http://sunnyfun.com
Become a Facebook friend at http://facebook.com/terracottainn
Follow us on twitter at http://twitter.com/nudist_resorts
We hope to see you soon in sunny Palm Springs!
SEE WHAT EVERYONE IS SAYING ABOUT TERRA COTTA INN:
AOL- 10 best nudist resorts in world.
CBSmarketplace.com- Most mainstream nudist resort in US. Perfect for couples trying topless or nude sunbathing for first time.
Los Angeles Times- Most popular small resort in Southern California.
AOL Travel- Best value nudist resort in the world.
Visit our site at http://sunnyfun.com for you best vacation ever. Call 800-786-6938.
Showing posts with label global recession. Show all posts
Showing posts with label global recession. Show all posts
Monday, September 28, 2009
Saturday, August 29, 2009
Bloomberg says Naturist property market has survived global recession
I don't have to tell everyone that it is a tough recession out there. I have never worked harder to stay full since we first opened our resort 15 years ago. Hard work does pay off. July was our 2nd busiest month in our history. So I am very thankful to all our guests from around the world for taking their vacations with us. And I know we are the ONLY hotel of ALL hotels Palm Springs that is real busy.
Here's the story:
"The U.S. naturist property market has survived the global recession because the majority of house- buyers in unclothed communities are older and don’t need mortgages, the Financial Times reported.
Naturism has grown to a $450 million industry from $400 million five years ago, primarily because of real estate values, the newspaper said, citing a spokeswoman for the American Association for Nude Recreation.
House prices in naturist communities haven’t dropped as much as those in the general market...
For the full story click here
As the Dickens book says, "It was the best of times, it was the worst of times..."
I know of many nudist resort owners saying this is their worst year ever.
Nudists need to support nudist resorts. They need to stop going to all the non nudist owned places in the Caribbean and Mexico. It is time to support our industry. Otherwise, when places close and nudists say there are no nice places to go to, they will have no one to blame but themselves.
If you have always wanted to try topless or nude sunbathing, now is the time. We are the most mainstream clothing optional resort in the US and perfect for couples topless or nude sunbathing for the first time.
Last year AOL.com picked us as one of the 10 best clothing optional resorts in the world. And in July, Australia's major media site news.au.com picked us as one of the 10 best nudist resorts in the world.
So say goodbye to your funny tan lines forever. Give us a call at
800-786-6938.
Visit our site at http://sunnyfun.com
Follow us on twitter at http://twitter.com/nudist_resorts
We hope to see you soon in sunny Palm Springs!
Here's the story:
"The U.S. naturist property market has survived the global recession because the majority of house- buyers in unclothed communities are older and don’t need mortgages, the Financial Times reported.
Naturism has grown to a $450 million industry from $400 million five years ago, primarily because of real estate values, the newspaper said, citing a spokeswoman for the American Association for Nude Recreation.
House prices in naturist communities haven’t dropped as much as those in the general market...
For the full story click here
As the Dickens book says, "It was the best of times, it was the worst of times..."
I know of many nudist resort owners saying this is their worst year ever.
Nudists need to support nudist resorts. They need to stop going to all the non nudist owned places in the Caribbean and Mexico. It is time to support our industry. Otherwise, when places close and nudists say there are no nice places to go to, they will have no one to blame but themselves.
If you have always wanted to try topless or nude sunbathing, now is the time. We are the most mainstream clothing optional resort in the US and perfect for couples topless or nude sunbathing for the first time.
Last year AOL.com picked us as one of the 10 best clothing optional resorts in the world. And in July, Australia's major media site news.au.com picked us as one of the 10 best nudist resorts in the world.
So say goodbye to your funny tan lines forever. Give us a call at
800-786-6938.
Visit our site at http://sunnyfun.com
Follow us on twitter at http://twitter.com/nudist_resorts
We hope to see you soon in sunny Palm Springs!
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