Thursday, November 13, 2008

Nudist Colony Experts

I received a phone call today from a reporter in Texas. The writer is doing a follow up story about the Australian "nudist resort," that said it was economically forced to become a swinger resort for 1 month because of the downturn in the Australian tourism industry. They say they don't have enough business from nudists, so they have to go swinger. This story has been picked up by wire services world wide.

The reporter wanted to know how we are being affected by the recession and are we or any other American nudist resorts we know of thinking of going swinger? (Of course we are not, and we are doing fine).

I asked the reporter how did she hear about us? She said she just googled the words nudist colonies and looked for experts. I talked to her for about 25 minutes and invited her to come out to our resort. She told me I was the 3rd nudist she talked with today and the only one that really spent time talking to her about nudism and the economy.

The purpose of this post is two fold. First, as much as nudists hate the words nudist colony and nudist colonies, they are still used by the mainstream press and non nudists. For instance if you google the words nudist colony you will see that there are 4.4 million results. If you google nudist resorts, there are only 2.17 million results. So there are lots of sites still using the words nudist colony and colonies. Nudists should not be offended when they see or hear these words used. They just need to educate the user. I wasn't offended by the reporter, I also told her we don't live in colonies as nudist colony it sounds too much like leper colony.

The second point is our country is in a recession. Everyone wants business. Luckily we are doing well because we have the reputation of being the only nudist resort that caters to vacationers in the western US. We are not a weekend getaway.So we have customers 7 days a week, not just Saturdays.

PR is very important for nudist resorts. You never know how a story will end up. Last year we talked to a reporter from the New York Times for over 1 hour. She used a lot of our background information about nudism in her story, yet she only mentioned us for 1 sentence in her story.

Then a number of years ago we talked to a reporter from Newsweek about how the hotel industry was doing after 9/11. His story never ran, but he was impressed, so when he did a story a few years later about some of the best small businesses in America, we were featured. That story I am sure brought us Hundreds of thousands of dollars of business.

I am shocked. Why would a business blow off a reporter wanting to write a story that may quote them? I can't figure it out. Reporters normally are pretty helpful to nudist resorts. PR can bring is so many new guests. I will never understand some business people.

Oh well, go figure.

Now if you want to try topless or nude sunbathing at one of the nicest nudist resorts in the US, give us The Terra Cotta Inn clothing optional resort and spa a call at 800-786-6938. Visit our site at http://sunnyfun.com

We hope to see you in sunny Palm Springs!

2 comments:

Rick said...

I don't run a business but I'm often puzzled by the way some businesses are run, especially when it comes to promoting themselves and attracting customers.

I have noticed then, in general, many mudist do not do a very good job of promoting nudism. It seems that many nudist resorts are primarily clubs first and the business side is a necessary evil to keep the "club" operating so they can take care of their members. Maybe these club owneres need to switch things around and put the business side first. That's just my impression.

As for the Australian resort going back to catering to swingers, I think it shows short term thinking. Yes, swingers may spend more money there than nudists and they'll make more money for a while. But I think it may very well hurt them in the long run.

Tom Mulhall said...

Hi Rick,
Good comment. I have always been taught, take care of your customers and they'll take care of you.

I agree most nudists do not do a good job of promoting their businesses.

And I believe you are right, it is very short term thinking on the part of the Australian resort.